BBA - Media Management Syllabus & Subjects 2025: Semester-wise List, Top Colleges Syllabus PDF

Antora Dhar

BBA - Media Management: Course Syllabus

The Core Syllabus includes : 

 

Semester I - 

 

  • Business Communication
  • Principles of Management
  • Microeconomics
  • Fundamentals of Mass Media
  • Introduction to Journalism
  • Computer Applications in Media.

 

Semester II - 

 

  • Business Environment
  • Macroeconomics
  • Media Ethics and Laws
  • Print Media Production
  • Advertising Fundamentals
  • Communication Theories.

 

Semester III

 

  • Marketing Management
  • Consumer Behavior
  • Radio Production
  • Public Relations and Corporate Communication
  • Digital Media Fundamentals. 

 

Semester IV -

 

  • Human Resource Management
  • Financial Management
  • Television Production
  • Media Planning and Buying
  • Event Management.

 

Semester V -

 

  • Human Resource Management
  • Financial Management
  • Television Production
  • Media Planning and Buying
  • Event Management.

 

Semester VI - 

 

  • Entrepreneurship and Innovation
  • Media and Society
  • Internship/ Project Work,

Elective Subjects - (Such as, Documentary Filmmaking, Digital Marketing, Photography, etc.), Project Work. 

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