PGDM - Marketing Syllabus & Subjects 2025: Semester-wise List, Top Colleges Syllabus PDF

Antora Dhar

PGDM - Marketing: Course Syllabus

PGDM in Marketing subjects are :

Semester I - 

 

  • Managerial Economics
  • Human Resource Management
  • Marketing Management
  • Principles of Management
  • Financial Accounting
  • Fundamentals of Communication 
  • Interview Preparation. 

 

Semester II - 

 

  • Elective Project
  • Mastering the Interview and Networking Skills
  • Innovation Management
  • Strategic Management
  • Cost Accounting
  • The Integrative Manager.

 

Semester III

 

  • Advertising and Sales Promotion
  • CRM
  • Marketing Finance
  • Distribution Management
  • Marketing Research
  • Consumer Buyer Behavior. 

 

Semester IV - 

 

  • Project
  • Social Media Marketing
  • Product/ Brand Management
  • E - Commerce
  • Internet Marketing. 

 

Elective Subjects

 

  • International Marketing
  • Customer Relationship Management
  • Rural Marketing
  • Sales and Distribution Management.

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