MBA in Digital Marketing: Top Colleges, Fees and Job Outcomes

Aparajita Debnath

MBA in Digital Marketing is an advanced program of business management for 2 years. The program broadens your concepts of promoting services and products through digital platforms. Students intending to seek MBA in Digital Marketing degree require a bachelor's degree in any discipline with at least 50% marks. You must take entrance exams like CAT, MAT or XAT to get into colleges offering this program. You can apply to top colleges like Amity University, IIM Ahmedabad and Indian Institute of Digital Education to study this program. 

Career in Digital Marketing after MBA is highly rewarding with a great pay scale ranging from INR 3 LPA-9 LPA. You can get jobs in various roles like Digital Marketing Manager, Digital Marketing Specialist and Marketing Executive. Top recruiting organizations to hire Digital marketing graduates are Ogilvy, JWT and Edelman. 

Why Study MBA in Digital Marketing in India? 

You can get various benefits of MBA in Digital Marketing in India like great career outcomes and high salary packages. The major reasons to study MBA in Digital Marketing in India are as follows: 

  • Digital Media market in India is expected to reach an annual growth revenue of around INR 955 billion by 2026 thus offering great job opportunities.
  • With MBA degree in Digital Marketing, you can get jobs in various designations like Digital Marketing Manager, Marketing Specialist and Marketing Executive. 
  • You can find jobs in various portals like LinkedIn and Naukri. In Naukri, you can get around 154071 jobs and LinkedIn has 47000+ jobs in digital marketing field. 
  • As a fresher, you can earn around INR 3 LPA-9 LPA with an MBA in Digital Marketing degree. In a senior position, you can get salary up to INR 30 LPA. 

MBA in Digital Marketing Eligibility Criteria 

Aspirants must meet the eligibility criteria for pursuing MBA in Digital Marketing. The basic requirements to study MBA in Digital Marketing are as follows: 

  • Bachelor?s degree in any discipline is considered for admission. 
  • Secure at least 50% marks in graduation. 
  • Reserved categories students must have 45% marks in graduation. 
  • Clear entrance exams like CAT, CMAT or MAT with good marks. 
  • After qualifying for entrance exams, appear for Personal Interview and Group Discussion. 
  • Some MBA colleges prefer students to have English as a compulsory subject in high school. 

MBA in Digital Marketing Admission Entrance Exams 

For admission to MBA in Digital Marketing colleges in India, you must appear for entrance exams. The table below states the last date to apply for MBA entrance exams for digital marketing program: 

Entrance Exam

Registration Deadline 

CAT 2025

20 September 2025 (tentative) 

SNAP 2024

22 November 2024 

MAT 2024

30 November 2024 (CBT 1)

07 December 2024 (PBT)

15 December 2024 (CBT 2) 

CMAT 2025

23 April 2025 (tentative) 

XAT 2025

30 November 2024 

IBSAT 2024

20 December 2024 

NMAT 2025 

13 October 2025 (tentative date) 

ATMA 2024 

11 December 2024 

Best MBA Colleges in India for Digital Marketing 

Students may be charged around INR 1 lakhs-10 lakhs to apply for digital marketing MBA colleges in India. The table below states the fees for top colleges offering MBA in Digital Marketing: 

Top Colleges  

Course Fees 

Amity University, Noida 

INR 6.72 lakhs 

IIM, Bodhgaya 

INR 9.60 lakhs 

Chandigarh University 

INR 5.83 lakhs 

LPU, Jalandhar 

INR 8 lakhs 

Indian Institute of Digital Education (IIDE), Mumbai 

INR 5.95 lakhs 

Parul University, Vadodara 

INR 1.63 lakhs 

Presidency University, Bangalore 

INR 2.65 lakhs 

SRM Institute of Science and Technology 

INR 4.25 lakhs 

Scholarships for MBA in Digital Marketing in India 

You can get financial help by applying for scholarships to attain MBA in Digital Marketing best colleges in India. The popular scholarships for studying MBA in Digital Marketing are as follows: 

Popular Scholarships 

Eligibility 

Award Granted 

Amity University - Merit Based Scholarship 

You must have 90-95% marks in 12th standard and 75% marks in graduation

Covers 50% of funding. 

Chandigarh University - Merit Based Scholarship 

You must have 80% score in CAT to be eligible 

Cover 50% of semester fees 

LPU, Jalandhar - Merit Based MBA Scholarship 

You must have 70-80% in graduation and 80-90% in 12th standard 

INR 40,000 
(i.e. 20% of Course Fee) 

Presidency University, Bangalore - Merit Cum Means Scholarship 

Extremely talented students in need of financial assistance can apply 

Covers 50% of tuition fees 

SRM Institute of Science and Technology - Academic Excellence Scholarship

You must have strong academic qualifications and at least 75-80 percentile in CAT/XAT 

Covers 25% of funding 

MBA in Digital Marketing Job Outcomes 

Digital Marketing is a booming industry offering various job opportunities to graduates. MBA in Digital Marketing salary in India is exceptionally high ranging from INR 3 LPA-9 LPA. You can get salary up to INR 30 LPA with 4-5 years of experience in professional field. The top recruiting organizations to hire MBA graduates are listed below: 

  • EZ Rankings
  • Ogilvy 
  • JWT
  • Edelman 
  • Webmaxed 
  • IndiWork Software Solutions Pvt. Ltd 
  • Weber Shandwick

You can get hired in various designations with an average salary of INR 5.89 lakhs per annum. The table below states the career opportunities in digital marketing after MBA: 

Job Roles 

Average Annual Salary 

Digital Marketing Manager 

INR 6.52 lakhs 

Marketing Manager 

INR 9 lakhs 

Digital Marketing Specialist 

INR 3.97 lakhs 

Digital Marketing Associate 

INR 3.02 lakhs 

Marketing Executive 

INR 3.51 lakhs 


MBA in Digital Marketing offers a wide career prospects in various technical and managerial fields. You need to have strong academic merits and good entrance exam scores to be considered for admission to top colleges. To manage the expense of studying the program, you can apply for scholarships that covers 20%-50% of course fees. 

FAQ - MBA in Digital Marketing

Ans. MBA in Digital Marketing offers advanced knowledge on content marketing, social media marketing, email marketing and data analytics. You can learn about promoting and branding services and products through digital platforms for enhancing business growth.

Ans. MBA in Digital Marketing offers a great career opportunity in various technical and managerial fields. You can attain various job prospects like Digital Marketing Manager, Digital Marketing Specialist and Marketing Executive with salaries ranging from INR 3 LPA-9 LPA. 

Ans. MBA in Digital Marketing in India is affordable with fees ranging from INR 1 lakhs-10 lakhs. You can also get the help of scholarships to afford the fees of the program.

Ans. After MBA in Digital Marketing, you can pursue various certification courses like Digital Marketing, Data Analytics, and Brand and Product Management Certification. All these certification courses will broaden your career scope in managerial positions in top organizations.

Ans. For admission to MBA in Digital Marketing, you must have a bachelor's degree in any discipline with a minimum of 50% marks. You need to qualify for entrance exams like CAT, MAT, XAT or CMAT to be eligible for the program. 

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